These days, you'll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the popular restaurant, corner coffee shop or the local butcher shop.
More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
With all the noise out there, small businesses can easily lose their impact on customers. This is where mobile applications come to the rescue.
A mobile app is a great strategy to keep customers continuously engaged with your brand. It can help to retain existing customers and also widen the reach in the market.
70+% of consumers expect personalized experience from brands. And a mobile app is the perfect way to personalize communications with your customers. Your business can have the opportunity to engage your customers in real-time and develop strong relationships.
Push notifications are very effective key of an app with 98% being opened, 95% being opened within 3 minutes and 40% click through rates.
Tap into your important existing customers.
Returning customers are actually 9 times more likely to purchase & spend twice as much. 72% of consumers, who use their mobile devices to make purchases & reservations, prefer apps offered by their favorite businesses and brands.
App Loyalty Programs work both ways: Your customers get nice discounts every once in a while, while you retain your paying audience and get a chance to cut your expenses on acquiring new visitors.
Getting more visible with an app is key to staying top of mind with your customers these days. the average person spends more than 4 hours a day on their mobile device.
Being "in the way" can be an advantage to your business, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed. Staying visible keeps you relevant. (not out of sight, out of mind).
- McDonalds said that the release of their App had more of an impact on their sales
than anything else they have done in their history of the company.
- Papa John’s has almost doubled their sales with their app.
Your app will give customers a means of interacting with your business. The point of your mobile app is to seamlessly connect and interact with your customers. Give the customers a way to reach you & an easy experience.
An app will make your business more effective and bring in more business. We are now a digital world and you need a digital footprint. Your business success is largely based on being found by your customers on the go, being able to stay connected with them in real time, while making their experience easy.
90% of time spent on the internet is
in apps. This is now the connection point with your customers.
Apps reduce costs and increases efficiency. They simplify communications by securely, instantly and directly messaging customers. Your app will also reduce staff workload by information requests and phone calls.
Free up your time to focus more on growing your business. Get back to doing what you do best!
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